Design Blog: Camel Blue Cigarette Box

A friend of mine was in Rome for the summer and noticed this interesting addition to the Camel Blue cigarette line. They offered limited edition boxes with each box having its own animal.

-Tiger, Zebra, Iguana, Cheetah, Leopard, Giraffe-

The filters of each individual cigarette are made up of a mix of each of these animals prints.

The brightly colored box under the lid displaying the animals appealed to me aesthetically.

It was something i had never seen before, a specific design printed onto the filter itself and i liked the idea. i would appreciate it more if the incorporated some sort of charitable addition by perhaps adding a percentage of profit to aid in the conservation of the wildlife represented.

Attached below is a Rough advertisement mock up to display the new line and potential donation. hope to create a more professional poster soon.